A story about the artist Cheryl Maeder and her journey through the art world from past to the future.
Art past Covid-19 - in the eyes of Todd Levin
“Art is the imagination of life, so intensely felt that
it has entered into and become an integral part of
us.” But we can lose sight of this crucial force if we
only think of art in terms of our careers, the caring
of success, drugs of every imaginable type, turning
on and turning off, marking time and making
money, loud and hollow laughter. The world about
us would be bleak except for the world within us,
and all art bears witness to this fact. In this world
of apathy and vanity, when we actually encounter
great art, we experience something that staggers
and deeply affects us. All art should aspire to this:
to lead us to a fresh conception of the world.
The role of the artist, in short, is to help us live
our lives. The artist does this by creating a world
to which we can turn, again and again, so that
we eventually are unable to conceive of our lives
without that artist’s imagination and feeling. “Art
is the crucial interface between the imagination
and reality, the thing that makes life deeper and
broader than it might be without such insight.”
(Todd Levin, New York Times)
Tell us about your artistic style?
I am a fine art photographer & video installation
artist. I work from the Inside/Out, therefore my
style is very fluid and changes as I grow and
move forward. I have always been concerned
with breaking through stereotypes both in
myself and in my work. My photography work
was the inspiration for the Dove Campaign, Real
Women, Real Beauty, which transformed the way
women are viewed in the global media today.
In my photographs and video installations, I am
currently focusing on Connection. Connection to
ourselves, each other, other beings on this planet
and the environment. We are the most fulfilled
when we operate in a state of connection.
Tell us about your background?
In my early twenties, I moved to Switzerland.
While there, a friend lent me his camera, and
I began to photograph. Another friend gave
me their darkroom equipment and that was it. I
basically fell in love with photography and worked
day and night shooting and then playing in the
darkroom till all hours. I remember after the first
image I printed in the darkroom, I came out of the
room and declared to myself and those around
me, that no matter what, being a professional
photographer and artist is what I want to do with
my life. I then went to the Kunstgewerbeschule
in Zurich, Switzerland and studied photography.
I came back to the States and eventually opened
my studio in San Francisco. In 2005, I came to the
Miami Area and immersed myself into the world
of fine art and filmmaking. I have never stopped
since. Art has never been a hobby. It is who I am.
What are you changing with your art?
We are all on this planet to create and we each
have our own self-expression of who we are. It’s
the job of the artist to bring out what is inside, what
they are feeling, what they are conceptualizing,
and bring it out in their work and I do that in my
fine art photographs and video installation art.
My work keeps moving and growing and it keeps
changing but there are some things which are
constant about it.
My work is about connection. Connection to the
self, each other, to all lifeforms on this planet and
also a connection to the entire universe. I believe
we are all interconnected and we are not separate
from the entire universe, so that goes into all my
work without me trying. I feel that each of us has
a muse inside that is larger than just our little ego
lives and that guides the world.
How would you best describe the art world today?
The art world is in a flux. Covid-19 transformed our digital
world into a more inward society. Everyone had to be with
themselves. We have more of a desire to communicate now,
to connect. Everything is becoming more global and that is
really a great thing.
The designer Dror Benshetrit was talking about how
everything used to be sustainable. He is the founding principle
of Super Nature Labs. He said, “In the world we became very
sustainable but now its about us elevating to the next step of
harmony and the harmony is designing and creating art for
all life. Not just for humanity but for all living beings on this
planet.” That to me is the evolution to the next step. We need
to heal climate change. It is not just about us humans. We
have been greedy and now it is about the entire planet and
being conscious of the environment and other beings on this
planet. Our souls are connected and my art mirrors this belief. Cheryl’s work is thought provoking. Providing the new
millennium collector an experience to see more. Frequency communicates through nonverbal language the vastness of the infinite
universe. It takes us on a psychological
journey- questioning whether our
universe is just one or many co-existing
parallels? - Frequency Video Installation
For more information about Cheryl Maeder please contact
Lisa Barnes - www.rareart.net - firstname.lastname@example.org . Article summary by Katharina Manz